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Should I include attachments in my cold emails?
This is a question many people starting out with cold email for the first time struggle with. It's very tempting to try and include as much information as possible in our first email to a prospect, this will better help convince them you're a good fit and they can really benefit from working with you. They don't know how great your service is yet, and a nice document with graphics and text would get all that across, right? Not so fast. For many years now, across companies, anti-virus prograFew readers